Lyft has 12.5 million quarterly active riders. Lyft's annual revenue is $2.36 billion. The quarterly average revenue per Lyft rider is $45.40. Lyft has a 32% share of the US ride-hailing market.
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Uber dominates U.S. market shareBy April 2022, Uber sales exceeded their pre-pandemic levels and remained elevated throughout most months of 2022 and into 2023. Meanwhile, sales at Lyft are yet to reach their pre-pandemic levels as of July 2023.
Lyft went from 22 to 33 percent market share in the US from 2017 to 2018, although that growth has cooled off, with the company achieving 29 percent market share in 2020. Lyft launched several initiatives that attempted to paint its service in a more positive light, as Uber was chastised for its employment model.
There are several tangible reasons as to why consumers prefer Lyft over Uber such as the ability to tip, the overall experience of the ride, and the cost difference. While it was not mentioned much, many do appreciate the Lyft user interface on the app and prefer to use it over Uber.
Lyft's losses are due to some factors, including the high cost of driver incentives, the company's investments in new initiatives, and the competitive landscape. Despite its losses, Lyft is still growing. The company's active ridership increased by 8.5% in 2022, and its average revenue per active rider also increased.
Much like Uber, Lyft loses money because it spends more money than it brings in. More specifically, Lyft's operating costs are far higher than its gross profit. What does that mean?
What happened? Well, as predicted, Uber didn't want to spend the $9 Billion that Lyft was asking for. In 2014, Uber tried to acquire the app with no success. Then, in 2019, Uber was prepared to buy Lyft for $7 Billion, but the ship had sailed, and Lyft rejected the idea, and instead stayed a separate entity.
Reputation Isn't EverythingIt does look like these factors have registered in the minds of US consumers — Uber had a much lower company reputation score than Lyft. By some distance it was the lowest in the apps category, and one of the lower scores across all sectors.
Lyft has created a trustworthy brand that values and stands out in a market where prices are high. Lyft's target market is made up of young and socially conscious individuals.
Second Quarter 2023 Financial HighlightsNet loss of $114.3 million compares with $187.6 million in Q1'23 and $377.2 million in Q2'22. Net loss includes $116.6 million of stock-based compensation and related payroll tax expenses. Net loss margin of 11.2% compares with 18.8% in Q1'23 and 38.1% in Q2'22.
Shares of Lyft plunged nearly 15% in after-hours trading Thursday following the earnings results. The latest earnings report comes on the heels of Lyft shaking up its the C-suite and announcing plans to cut 26% of its employees as it fights for market share and profitability.
Uber can be less expensive than Lyft for the average journey—research suggests that Uber is the cheaper company, with the average trip costing $20 compared with the $27 you would spend for an average Lyft trip.
While Uber is now a profitable company with the potential to grow those profits over time, the stock remains expensive. Analysts are expecting the company to produce earnings per share of $0.83 in 2024, putting the price-to-earnings ratio at about 60 based on that estimate.
Like any other business, tipping your Uber or Lyft driver is a common courtesy rather than an obligation. Tips of anything between 10% to 20% based on how well the drive was and the length of the trip, and overall ride cost. For the average Uber or Lyft ride, this translates to anywhere from $4 to $6.
The majority of Uber users fall in the 16-34 age range. But 35% of riders are over the age of 35. People in all income brackets use this service. But only a small percentage of Uber users come from rural areas.