As of early 2026, getting a "free" advanced seat assignment on Virgin Atlantic depends on your ticket class and loyalty status. For those in Premium or Upper Class, standard seat selection is free at any time. For Economy passengers, the rules changed in late 2023: Economy Light and Classic flyers must now wait until the check-in window opens 24 hours before departure to select their seats for free. If you want to secure a seat earlier without paying a fee, you must hold Silver or Gold Flying Club status; Silver members can select seats for free 7 days before flying, while Gold members can do so at the time of booking. Another pro-tip for 2026 is that Virgin often allows free seat selection for families traveling with infants to ensure they are seated together, even on "Light" fares, provided the request is managed via their customer service desk.