To pick a seat on Virgin Atlantic in 2026, you should log into the "My Booking" section on their website or app using your 6-digit booking reference. If you are traveling in Upper Class or Premium, seat selection is usually free from the moment of booking. For Economy Light passengers, you must typically wait until 24 hours before departure when online check-in opens to select a seat for free; otherwise, you must pay an "Advance Seat Assignment" fee. For those wanting "Preferred" seats (near the front of the cabin) or "Exit Row" seats with extra legroom, these can be purchased at any time up to 331 days in advance. If you have Flying Club Gold status, you can select any available seat for yourself and your entire party for free at the time of booking, regardless of the fare class.