Is $30 dollars a lot for wine?

By and large, though, he says, the $25 to $30 price point is where “things start breaking out, and you start to get some identity expression” in your wine. The sweet spot for a good bottle: $30 to $60. Double that to $60 to $120 if you're buying from a premium region such as Burgundy, Napa or Champagne.



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While good, distinctive wines can be found at every price, the odds of finding great values in everyday wines are most in your favor if you commit to spending $15 to $25 a bottle. Fascinating bottles abound, and if you find one not to your taste, perhaps it can be chalked up to experience.

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As a wine professional, I will offer my opinion that $25 is the sweet spot. That's the price point where we start to see wine quality go from good to exceptional! And, if it's a holiday party or a special occasion like Thanksgiving or a milestone celebration, that price tag should go up to $30.

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