Is a DMO a destination marketing organization?

So, what is a DMO? DMO stands for destination management organization, though these are often referred to as destination marketing organizations.



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State and National Destination Marketing Organizations
  • Alaska Travel Industry Association/State of Alaska.
  • Arizona Office of Tourism.
  • Bermuda Tourism Authority.
  • Colorado Tourism Office.
  • Delaware Office of Tourism.
  • Discover Puerto Rico.
  • Georgia State Parks & Historic Sites.
  • Hawaii Visitors & Convention Bureau.


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Destination management companies are organizations that assist with corporate travel planning. For example, these companies often assist with hotels, food, entertainment, transportation and more. These organizations are commonly known as “DMC companies” for short, and the singular is “destination management company.”

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DESTINATION MARKETING ORGANIZATION (DMO) The DMO can provide assistance in scouting, negotiating, and supplier vetting. Some DMOs market only to leisure travelers, while others market solely to meeting planners. Both CVBs and DMOs provide their services for free to the meeting planner.

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Broadly speaking, “destination marketing organization” characterizes any entity that specializes in destination marketing. For example, in small cities where a considerable CVB is not present, a chamber of commerce could quality as a DMO.

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While a DMO tries to stimulate greater demand for the local area, the marketing and expertise of DMCs bring local businesses in direct contact with tourists that are looking to spend money.

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A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or Convention and Visitors Bureaux. They primarily exist to provide information to leisure travellers.

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Characteristics of DMO It is an independent, non-profit organization. It is a membership-based organization comprising public, private, non-profit, and academic tourism stakeholders from the region. It is governed by a board of directors.

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DMCs negotiate preferential rates and make agreements with different, separate suppliers on the spot: local hotels, restaurants, guides, car rental companies, etc. Then, they mix and match the services, bundle them into attractive packages and resell.

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What is a DMC? A destination management company is an enterprise that manages a range of products and services at a popular travel destination.

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Components of a Destination Management plan
  • Define the destination. Defining the destination is important when multiple stakeholders with various perspectives are involved. ...
  • Define the vision. ...
  • Data, research and analysis. ...
  • Strategic fit. ...
  • Brand positioning. ...
  • Target markets. ...
  • Experience and product development (Attractions) ...
  • Access.


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