A full week in Dubrovnik is certainly not "too long" if you use the city as a strategic base for exploring the wider Dalmatian Coast and neighboring countries. While the historic Old Town itself can be thoroughly explored in about two days—allowing time for the famous City Walls, the cable car to Mount Srđ, and a visit to Lokrum Island—a seven-day itinerary allows for a much more relaxed "Mediterranean pace." With a week, you can dedicate entire days to day trips to the Bay of Kotor in Montenegro, the historic bridge of Mostar in Bosnia and Herzegovina, or the lush Elaphiti Islands via boat. In 2026, travel experts often suggest this longer duration to avoid "cruise ship fatigue"; you can spend the busy midday hours relaxing at Banje Beach or a private hotel pool and explore the limestone streets during the quieter, cooler mornings and evenings. A week transforms the trip from a frantic sightseeing mission into a genuine vacation filled with seaside dining and regional discovery.