Both Uber and Airbnb are great examples of the blue ocean strategy. Airbnb launched in 2008, Uber – one year later.
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A very successful digital marketing strategy adopted by Airbnb is its referral program. When it was launched, it led to a whopping 900% of annual growth. Referrals are a smart way to utilize your existing users and their audience. They provided rewards to both parties on every successful referral.