Visiting the town of Amalfi from Positano is definitely worth it in 2026, as the two towns offer distinct experiences despite being on the same coastline. While Positano is famous for its vertical, Instagram-worthy cliffs and luxury boutiques, Amalfi is flatter, more historic, and serves as the cultural heart of the region. As the former capital of a powerful maritime republic, Amalfi boasts the stunning Duomo di Sant'Andrea with its iconic striped facade and Arab-Norman architecture, which you won't find in Positano. The Paper Museum (Museo della Carta) offers a fascinating look at the town's traditional paper-making industry. Additionally, Amalfi is a central transportation hub; from here, it is much easier to catch a bus up to the mountain village of Ravello or explore the neighboring town of Atrani. The ferry ride between the two (about 20-30 minutes) is an attraction in itself, providing the best possible panoramic views of the coastline that you simply cannot see while walking the narrow streets of either town.