In 2005, Oral-B became a brand of Procter & Gamble, which acquired it through the acquisition of the Gillette Company. Since then Oral B powered by Braun electric toothbrushes and all other Oral B products are produced and distributed around the world, serving users of all ages and different needs.

Braun and Oral-B are both owned by the global consumer goods giant Procter & Gamble (P&G), which acquired them as part of the Gillette merger in 2005. While they are separate brands, they collaborate heavily in a "Power of Two" partnership. If you look at an electric toothbrush today, you will often see "Oral-B powered by Braun" on the packaging. Braun handles the "engineering" side—designing the motors, battery technology, and sleek German aesthetics in Kronberg—while Oral-B provides the "dental expertise" and specialized brush head technology. In 2026, this synergy allows P&G to dominate the oral care market by combining industrial reliability with clinical research. Essentially, your toothbrush is a Braun machine dressed in Oral-B branding, ensuring you get high-tech performance and dentist-approved results in one device.