Converting Southwest travel funds to Rapid Rewards points is generally worth it for most travelers due to the increased flexibility. When you hold "Travel Funds," they are tied to a specific confirmation number and often have an expiration date (though Southwest made most funds non-expiring in 2022, "converted" points are truly permanent). Points never expire and can be used to book a flight for anyone, whereas travel funds are often non-transferable and can only be used by the original passenger. However, the "catch" is the conversion rate. Typically, Southwest converts funds at a rate that is slightly lower than the cash value when you go to book a new flight; you might lose about 10–15% of the "purchasing power" in the conversion. In 2026, if you are a frequent flyer who wants to pool resources for a large "Points" booking or want the ability to book for a family member, the conversion is a "win." If you are a solo traveler planning to re-book the exact same route soon, keeping the cash-value "funds" might save you a few dollars in the long run.