When will Identity transition to MGM Rewards at The Cosmopolitan? As part of the ongoing transition of The Cosmopolitan to MGM Resorts, we are excited to share that MGM Rewards will officially become the loyalty program of The Cosmopolitan as of February 1, 2024.

In 2026, The Cosmopolitan of Las Vegas is officially integrated into both ecosystems, but in different ways. In terms of ownership and operations, the resort is part of MGM Resorts International, which acquired the operations of the property in 2022. Consequently, the casino and hotel are now fully integrated into the MGM Collection with Marriott Bonvoy, a strategic licensing agreement. This means that while MGM runs the building, Marriott remains the primary global distribution partner. Guests can earn and redeem Marriott Bonvoy points for their stays, and those with Marriott elite status receive specific on-site benefits. Simultaneously, the resort's "Identity" loyalty program was fully migrated into MGM Rewards in late 2024, allowing gamblers and frequent guests to use their MGM-specific tiers and benefits. Essentially, it is an MGM-operated property that maintains a deep, high-level affiliation with Marriott to capture the global loyalty market, making it a unique "hybrid" in the Las Vegas landscape.