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Is Disney a buy or sell?

Walt Disney has a conensus rating of Moderate Buy which is based on 18 buy ratings, 5 hold ratings and 1 sell ratings. The average price target for Walt Disney is $106.43. This is based on 24 Wall Streets Analysts 12-month price targets, issued in the past 3 months.



In late February 2026, the consensus among major Wall Street analysts (such as those from Morgan Stanley and Goldman Sachs) remains a "Moderate Buy" for The Walt Disney Company (DIS). Following the successful launch of "Epic Universe" by rival Comcast/Universal, Disney has aggressively marketed its $60 billion, 10-year park expansion plan, which investors see as a "protective moat" for their long-term revenue. Additionally, Disney's streaming division has reached a "steady state" of profitability in 2026, and the "ESPN Flagship" direct-to-consumer launch has performed better than initial bears predicted. However, some analysts remain cautious, maintaining a "Hold" rating due to the "high-cost" nature of park expansions and the uncertainty of the linear TV market's decline. For a 2026 investor, the "pro-tip" is that Disney is currently viewed as a "Value Play"—it isn't the "growth engine" it was in the early 2010s, but its brand power and diversified revenue streams make it a stable long-term "anchor" for a diversified media portfolio.

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Walt Disney Co (NYSE:DIS) The 28 analysts offering 12-month price forecasts for Walt Disney Co have a median target of 108.45, with a high estimate of 120.00 and a low estimate of 58.00. The median estimate represents a +19.07% increase from the last price of 91.08.

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Disney stock is cheap relative to earnings and the sum of its parts, and it has a path to earnings growth from a steady narrowing of streaming losses and cost cutting elsewhere. Disney also has options, including asset sales and reinstating its dividend.

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Declining foot traffic at its theme parks, fewer Disney+ subscribers, numerous money-losing films, and uncertainty about the direction of many of its franchises are just a few of its problems. Consequently, Disney stock is down to lows last seen in 2014.

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