Is Disney in Florida losing customers?

Disney World Is Quickly Compensating for Low Attendance According to a recent article in The Motley Fool, while the Magic Kingdom and the other theme parks have been losing attendance, it has actually increased costs of Guests across the board and unrolled so many paid-for features to more than make up for it.



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From ongoing battles with Florida Governor Ron DeSantis and his board appointees to subscriber losses on its streaming platform, Walt Disney leadership may be wondering if they've unknowingly fallen under a dark curse. And now, to make matters worse, its theme parks are dealing with declining foot traffic.

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Disney World's crowds are getting smaller, signaling that the high entry costs to the theme park as well as competition from other destinations may be taking a toll on attendance, Wall Street Journal reporter Jacob Passy told CBS News.

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In 2022, the global revenue of The Walt Disney Company stood at over 80 billion U.S. dollars, marking the second-most profitable year in company history.

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Most visited amusement and theme parks worldwide 2019-2022 In 2022, the United States' Magic Kingdom (Walt Disney World) was visited by over 17 million people, making it the most visited amusement park worldwide.

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The evidence currently suggests slightly lower-than-normal crowds at Disney this summer compared to the last few years and a return to a more pre-pandemic level of busy.

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Walt Disney recognized that, above everything else, brand loyalty begins with an authentic relationship. With a 70% return rate of first-time visitors, Disney Resorts truly exemplify an emotionally-connected culture.

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PUBLISHED: August 9, 2023 at 3:15 p.m. | UPDATED: August 11, 2023 at 10:51 a.m. Disneyland saw attendance rise during the spring and early summer months and visitor spending increase thanks in part to higher ticket prices, according to the latest Disney quarterly report.

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For an alternate theme park: Busch Gardens Legoland (Los Angeles) and Dollywood (Tennessee) offer Disney-like immersive experiences for a fraction of the cost, while classics like Hershey Park (Pennsylvania) and Cedar Point (Ohio) tout both nostalgia and adrenaline-packed thrills.

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So, a Disney vacation can still be worth it, if you know your “spending comfort zone” and plan accordingly to stay within that zone during your vacation, or save up in advance so your trip doesn't stress you out over finances, but an experience you can enjoy.

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Disney's parks business remains important to the company's bottom line — hence Wall Street's concerns. In its latest quarter, the operating income for the parks hit $2.17 billion, representing a 23% year-over-year increase.

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Starting on January 9, 2024, you can visit any theme park without a reservation as long as you have a date-based ticket. A date-based ticket is the standard ticket option and means you've purchased park passes for a specific time frame (whether it's tickets alone or part of a vacation package).

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Star Wars: Galactic Starcruiser Closing down on September 30, 2023, this is a sad one because it's not coming back. The final Voyage is slated for September 28-30. Bookings are on hold, and the Disney Theme Park is offering those with reservations a 50% discount to move to an earlier date.

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