Is Disney losing attendance?

According to InsideTheMagic.com, “Disney's attendance has dropped substantially,” with some attendees reporting impacts at Disneyland and other parks, with Disney World appearing more like a “ghost town” than a thriving tourist destination.



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Disney World's crowds are getting smaller, signaling that the high entry costs to the theme park as well as competition from other destinations may be taking a toll on attendance, Wall Street Journal reporter Jacob Passy told CBS News.

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The evidence currently suggests slightly lower-than-normal crowds at Disney this summer compared to the last few years and a return to a more pre-pandemic level of busy.

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One factor is that people may be less interested in theme parks. From what we're seeing with our bookings, that pent-up demand has somewhat transitioned to cruises and Europe, Greg Antonelle, the co-owner of Florida travel agency MickeyTravels, told the Journal.

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How are Disney parks doing financially? As of Q2 of FY 2023, things were looking up for the parks, but the revenues for Disney Parks, Experiences, and Products for that quarter (Q2 of FY 2023) did increase by 17%.

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Nevertheless, wait times are an imperfect measure of Walt Disney World's crowds, especially if you're comparing current conditions to prior years. Walt Disney World attendance has increased by several million people over the course of the last decade-plus, so the vast majority of days in 2023 will be more crowded than ...

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Off-peak times fall around January, February, September, and early November. Discounts on vacation packages booked directly through Disney (which combine park tickets and hotel stays) can be found year-round, though they're most common at these less-crowded times.

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Highest Crowd Level When Visiting Walt Disney World The week before Christmas through the first two weekends of January, with the weeks including Christmas Day and New Year's Eve bringing in the historically highest crowd level each year.

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Humans crave novelty, and this novelty is part of the reason why people come back for more each year (or even multiple times a year!) But Disney does much more than simply offer novel experiences. These experiences follow a specific formula…and guests can always guarantee that the experiences are “done right.”

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The LOWEST Rated Disney Animated Movies According to Rotten Tomatoes
  • Oliver & Company (1988) ...
  • Atlantis: The Lost Empire (2001) ...
  • Return to Never Land (2002) ...
  • Bambi 2: The Great Prince of the Forest (2006 Video) ...
  • Brother Bear (2003) ...
  • Chicken Little (2005) ...
  • Doug's 1st Movie (1999) ...
  • The Jungle Book 2 (2003)


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A trip at this time of year also has the added bonus of cooler temperatures — or, to superfans, Spirit Jersey weather. Disney World's least busy month, though, is almost always September.

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The worst times to visit Disney World in 2023 are: March 17 – April 16 (Spring Break & Easter) May 26 – August 13. November 17-26 (Avoid Thanksgiving Week) December 15 -31 (Avoid Christmas and New Year's Weeks)

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While Disney could pick up and move some of its businesses from Orlando to another state, Disney World and its other theme parks aren't going anywhere. Moving all the infrastructure, including hotels, restaurants and shops as well as transportation to move guests around, just wouldn't be feasible.

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