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Is Disney trying to sell Star Wars?

A rumor that Disney will be selling Star Wars back to George Lucas started trending last week on social media.



Despite persistent internet rumors and speculative YouTube headlines, there is no evidence that the Walt Disney Company is trying to sell the Star Wars franchise or Lucasfilm in 2026. In fact, Disney is currently doubling down on its investment in the galaxy far, far away. The company has a robust slate of projects officially in production, including the upcoming feature film The Mandalorian & Grogu, which is slated for a 2026 theatrical release, and Star Wars: Starfighter starring Ryan Gosling. On the streaming side, 2026 will see the release of new seasons of Ahsoka and the animated spinoff Maul: Shadow Lord. From a business perspective, the franchise remains a cornerstone of the Disney+ platform and a massive driver of revenue through merchandise and theme park attractions like Galaxy's Edge. While CEO Bob Iger has discussed "curbing" the sheer volume of content to focus on higher quality, this is part of a broader corporate-wide strategy to ensure profitability rather than a precursor to offloading the multi-billion-dollar intellectual property that remains one of Disney's most valuable and productive assets.

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