Is Disney World losing customers?

From ongoing battles with Florida Governor Ron DeSantis and his board appointees to subscriber losses on its streaming platform, Walt Disney leadership may be wondering if they've unknowingly fallen under a dark curse. And now, to make matters worse, its theme parks are dealing with declining foot traffic.



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According to InsideTheMagic.com, “Disney's attendance has dropped substantially,” with some attendees reporting impacts at Disneyland and other parks, with Disney World appearing more like a “ghost town” than a thriving tourist destination.

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Disney World's crowds are getting smaller, signaling that the high entry costs to the theme park as well as competition from other destinations may be taking a toll on attendance, Wall Street Journal reporter Jacob Passy told CBS News.

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It's likely due to several variables. One factor is that people may be less interested in theme parks. From what we're seeing with our bookings, that pent-up demand has somewhat transitioned to cruises and Europe, Greg Antonelle, the co-owner of Florida travel agency MickeyTravels, told the Journal.

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Of course, Animal Kingdom, EPCOT, and Hollywood Studios are all incredibly popular as well, but Magic Kingdom is the go-to place for Disney Guests. However, the summer of 2023 has proven to be quite shaky for Walt Disney World attendance, with the Parks facing their lowest attendance numbers in over a decade.

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The evidence currently suggests slightly lower-than-normal crowds at Disney this summer compared to the last few years and a return to a more pre-pandemic level of busy.

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Most visited amusement and theme parks worldwide 2019-2022 In 2022, the United States' Magic Kingdom (Walt Disney World) was visited by over 17 million people, making it the most visited amusement park worldwide.

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In 2022, the global revenue of The Walt Disney Company stood at over 80 billion U.S. dollars, marking the second-most profitable year in company history.

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With an average annual attendance of over 58 million visitors, Walt Disney World is the most visited vacation resort in the world. The amount of manpower, creativity, machinery, and technology involved in keeping Disney World humming and innovating is simply astounding.

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Disney+ lost roughly 11.7 million subscribers worldwide in the three months that ended July 1, for a new total of 146.1 million. All the decline came from a low-priced version of Disney+ in India. Last year, Disney lost a bid to renew the expensive rights to Indian Premier League cricket matches.

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For an alternate theme park: Busch Gardens Legoland (Los Angeles) and Dollywood (Tennessee) offer Disney-like immersive experiences for a fraction of the cost, while classics like Hershey Park (Pennsylvania) and Cedar Point (Ohio) tout both nostalgia and adrenaline-packed thrills.

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Star Wars: Galactic Starcruiser Closing down on September 30, 2023, this is a sad one because it's not coming back. The final Voyage is slated for September 28-30. Bookings are on hold, and the Disney Theme Park is offering those with reservations a 50% discount to move to an earlier date.

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Nevertheless, wait times are an imperfect measure of Walt Disney World's crowds, especially if you're comparing current conditions to prior years. Walt Disney World attendance has increased by several million people over the course of the last decade-plus, so the vast majority of days in 2023 will be more crowded than ...

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Humans crave novelty, and this novelty is part of the reason why people come back for more each year (or even multiple times a year!) But Disney does much more than simply offer novel experiences. These experiences follow a specific formula…and guests can always guarantee that the experiences are “done right.”

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Back in 2023, Disney announced during Star Wars Celebration that there would be more stories and characters and all new adventures coming to Star Tours in 2024. And now we know at least one of those new stories and characters will be Ahsoka, as seen in the new Disney+ series bearing the same name.

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