France charges lower rates of VAT than the UK on some products making them cheaper in France than in the UK. Alcohol may be cheaper depending on what you buy and where you buy it... the same applies to other products.

In 2026, comparing duty-free prices between the UK and France often reveals that the better deal depends on the specific category of goods and your destination. Since the UK left the European Union, duty-free shopping has returned for travelers moving between the two regions. Generally, spirits and tobacco tend to be significantly cheaper when purchased in the UK or on ferries traveling toward France, due to the high domestic excise taxes in Britain being removed. However, for cosmetics, fragrances, and luxury fashion, France—particularly at Paris Charles de Gaulle—often offers more competitive pricing and a wider selection of high-end European brands like Chanel or Dior. It is important to remember that "duty-free" isn't always cheaper than a local supermarket "duty-paid" sale; travelers are encouraged to check the RRP (Recommended Retail Price) on their phones before committing to a large purchase to ensure the savings are genuine.