Expedia is a major player in the European travel market and operates dedicated localized websites in almost every European country, including the UK, Germany, France, Italy, and Spain. While the company is headquartered in the United States, it has an extensive physical and digital presence across the continent. In Europe, Expedia competes fiercely with the Booking Holdings group (which owns Booking.com, a European-founded giant) and other regional players like eDreams and Lastminute.com. Expedia’s European operations are a core part of its global strategy, offering localized customer support and partnerships with thousands of European "boutique" hotels and budget airlines that might not be as prominent on the US version of the site. In 2026, Expedia has also expanded its "Vrbo" (vacation rental) brand significantly across Europe to compete with Airbnb in the holiday villa market. For European travelers, Expedia is often used as a "one-stop-shop" for package holidays (Flight + Hotel), which are a very popular way to book vacations in Europe due to the strong consumer protection laws (like ATOL in the UK) that apply to bundled travel services.