Is France the number 1 tourist destination?

According to the latest report by GlobalData, 'Tourism Destination Market Insight: Western Europe (2022)', France held the title of most visited country in the world prior to the COVID-19 pandemic, welcoming 88.1 million visitors in 2019. However, it was overtaken by Spain in 2021.



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France's scenery is as diverse as it is beautiful, with the glittering coastlines of the French Riviera, the patchwork fields of the Loire Valley, the snow-capped Alps and centuries old harbor towns of Normandy. This, of course, is hugely appealing for lovers of the great outdoors.

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The Travel and Tourism Development Index ranked the UK as the fifth-best country for non-leisure travel worldwide in 2021, and the first-best country in Europe.

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Report highlights. In 2022, the UK was ranked sixth out of 60 nations. The UK saw ranking improvements across many of the dimensions when compared to 2021; tourism retained sixth place, culture moved back up one place to third and people moved up two places to eighth.

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1. France - Europe. It is no surprise that the 'city of love' (Paris) is amongst the most visited cities in the world. In 2019 it was recorded that 89 million international travelers visited France, making it the most traveled-to country 2019.

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France – 89.4 million visitors The world's most visited country, France, is not all about the Eifel Tower, museums and wine. For more than a decade now, the country has lured the highest number of visitors, more than any other European or world country.

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Paris, the tourism world capital The French capital, Paris, remains THE quintessential tourist destination. A city steeped in history, it keeps on fascinating visitors from all over the world.

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If you want to know why France is so popular, prepare for an avalanche of reasons. France attracts people from near and far with charm, sophistication, and style. Annually attracting millions of visitors, tourism accounts for over one million jobs and billions of pounds in revenue.

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The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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France is the most visited country within Europe, attracting an impressive 81,411,000 foreign sightseers each year – more than any other country in the world. You will find in Paris, the capital, iconic structures such as the Louvre and Eiffel Tower.

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In 2019, Italy was the third most visited country in Europe after France and Spain. France recorded the highest number of arrivals in Italy in 2021, with 6.3 million arrivals.

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Paris takes the crown as the world's most powerful city destination with a Travel & Tourism sector worth almost $36BN USD in 2022, in terms of direct GDP contribution to the city. Over the next 10 years, WTTC predicts it will drop down to third place, although its value will rise to over $49BN.

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According to Mastercard, London was the second most visited city in the world in 2018 with 20 million foreign visitors, one place ahead of Paris with 18 million (Bangkok was the most visited, if you are interested). Of note, tourists spend more in London on average than in Paris.

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A cultural and historical destination, the country is famous for its Scottish landscapes, British royal family, the Beatles, and a number of castles and forts.

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Taking into account direct and indirect impacts (including aspects like the supply chain), tourism in England contributes £106 billion to the British economy (GDP) and supports 2.6 million jobs. Looking at direct impacts only, tourism still contributes £48 billion, supporting 1.4 million jobs.

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