When you picture generations who are active, you might picture Gen Z with their longboards, or Millennials playing pickleball, and Gen X running, but the generation that is the most active? Baby Boomers.
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But Gen Zers are different from older generations, because they are the first consumers to have grown up wholly in the digital era. They're tech-savvy and mobile-first—and they have high standards for how they spend their time online.
Raised by their tough-love, skeptical Generation X parents, Gen Z does not share the sense of entitlement and need for feedback and validation that many consider typical of the Baby Boomer-raised Millennial generation. Instead, Generation Z individuals tend to be independent, competitive, hard-working and pragmatic.