Yes, Gringotts Wizarding Bank is the most prominent landmark in Diagon Alley, both in the Harry Potter books and at the Universal Orlando Resort. In the theme park (Universal Studios Florida), Gringotts serves as the literal and figurative "anchor" of the Diagon Alley land. You can’t miss it; it is the massive, crooked white marble building at the far end of the street, famously topped with a fire-breathing Ukrainian Ironbelly dragon that roars and exhales real flames every 10 to 15 minutes. Inside the building, you will find the flagship attraction, "Harry Potter and the Escape from Gringotts," which is a high-tech hybrid of a roller coaster and a 3D dark ride. The queue for the ride is an experience in itself, taking guests through the opulent marble lobby where lifelike animatronic goblins are busy at work counting coins and writing in ledgers. While Gringotts is the only "bank" in the alley, it also features a "Money Exchange" nearby where guests can actually trade their U.S. dollars for Gringotts bank notes that can be used as currency throughout the Universal parks, adding an extra layer of "financial" immersion to the Wizarding World experience.