Is it better to book a vacation through a travel agent?

With a few keystrokes, you can find cheap travel deals on the web. But travel agents can do that and more. Often, travel agents receive deals directly from hotels and tour operators that you may not have access to. They also have contacts with resorts and hotels, so they can bargain for better deals.



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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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You can actually save money when you book a trip with a travel agent. You also save time because travel agents are likely to be more experienced in finding the deals that are available. This way everyone benefits from booking a trip with a travel agent.

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How much does a travel agent cost? The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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It's a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them.

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Why use a travel agent instead of booking online? Simply put, you'll have a better trip, without the stress of planning your trip alone. A travel agent can accommodate your interests, budget and time frame with their wealth of knowledge and expertise to make sure that you get the most out of your trip.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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While you could spend hours scouring the internet, reading questionable reviews and looking for deals, a AAA Travel Agent's hard-won relationships could be benefitting you. Studies have shown working with a travel agent saves travelers over three hours of time spent planning per trip.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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Travel Circumstances When You Cannot Use a Travel Agent You might have online bonuses or credits, like Expedia+ Rewards or Orbitz Orbucks. A hotel may offer extra loyalty points when you book directly through their website. It might be easier for you to arrange rentals cars from an independent agency.

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16 Top Challenges Facing Travel Agencies 2022 and Beyond Inflation
  • Unstable Labor Market. ...
  • Oil Pricing. ...
  • Post COVID Pandemic Travel Apathy. ...
  • Social Media Deterioration. ...
  • Dynamic Pricing. ...
  • World Events. ...
  • Managing Clients and Global COVID Restrictions and Protocols. ...
  • Developing a Profitable Niche.


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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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The commission percentage agencies earn depends on numerous factors, the most important one being which private contracts you have access to. Here's a general rule of thumb on the airline ticket commission range you can expect as a travel advisor: Domestic: 0-5% International: 10-22%

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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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In response to our survey of more than 500 Travel Weekly readers, conducted online in February, 71% said they charge some type of fee. Travel agencies that charge fees — whether they're a one-time consultation fee, a subscription fee, a ticketing fee or something else entirely — are now in the firm majority.

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The agency fee is nominal when compared with saving you time and money. People who utilize a traditional travel agency expect to work with knowledgeable agents who can take the details of their travel plans, prepare a customized itinerary and quickly forward the details to the client's smartphone or computer.

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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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AAA Travel Services Plus, as a AAA member, you will enjoy exclusive savings and discounts on everything from passport services to cruises, tours and vacations. Whether you're looking for a relaxing beach getaway or an adventure-packed trip, AAA can help you plan the perfect vacation that fits your needs and budget.

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There's still a lot of travel that happens through agents, so it's a very important part of our business, she said. Peter Kern, Expedia Group vice chair and CEO, said ML and AI improve Expedia's overall brand experience, but Expedia's partners, including travel agents via TAAP, also benefit from those technologies.

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