No, buying Southwest points is not worth it. Southwest Rapid Rewards points are worth an average of 1.33 cents each, while buying them costs around 3 cents per point, which means you would not be getting a good deal.
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How much are 10,000 Rapid Rewards points worth? If you get a value of 1.3 cents per point, 10,000 Rapid Rewards points would be worth $130. At 1.5 cents per point, their worth would increase to $150.
It can be tempting to put big purchases on your credit card in the name of racking up rewards, and doing so often pays off — but only if you're able to pay off the balance in full and on time. Otherwise, the rewards you earn will likely be erased by interest, late fees or both.
As a result, 50,000 Southwest points are typically worth between $500 and $750 in award flights within the United States or one of the airline's international destinations.