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Is it cheaper to book direct with Premier Inn?

Book direct for exclusive rates Our lowest room rates are only available here and via the Premier Inn app. You won't find these rates anywhere else, including price comparison websites.



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Reality is, hotels tend to offer the best rate when guests book directly with them. At the same time, hotels are very clear about their prices in order to avoid any misunderstandings that might affect the guests' experience. Because of this, when you book directly with a hotel, prices are final and free of hidden fees.

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Why is it cheaper to book a hotel through a travel website than the hotels official website? It is often cheaper to book a hotel through a travel website than the hotels official website because these websites have access to exclusive discounts and deals that are not available on the hotel's own site.

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Direct booking is a crucial component of the distribution mix for hoteliers because it helps them to increase revenue, improve guest experience, and reduce dependency on online travel agencies (OTAs) such as Expedia and Booking.com.

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Direct booking can be more profitable for hotels because it eliminates the commission fees that are typically charged by OTAs. These fees can range from 15-30% of the room rate, which can significantly impact the hotel's bottom line. By encouraging guests to book directly, hotels can increase revenue and profitability.

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Premier inns are really predictable in terms of quality. Usually good sized rooms, friendly staff, high level of cleanliness. Travelodges can be very patchy. I've encountered surly, unhelpful staff; filthy rooms; inadequate towels; running out of toilet paper...

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Figuring out the best time to book a hotel isn't an exact science — there's plenty of variation throughout the industry. But if we're looking at statistics, the lowest prices for hotel rooms are typically found just 15 days before your stay. Yes, last-minute bookings are (usually) better.

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Hotels typically require a credit card when making a reservation because it provides them with the assurance that payment will be made. A debit card does not offer this same level of security, as there may not be enough funds in the account to cover the cost of the stay.

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Since hotels are always aiming to maximize their occupancy rate, many will decrease their rates if they aren't meeting their expected targets. That's why you'll often see hotels dropping their prices a few days before a check-in date or on the day of arrival.

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“Actually, hotel prices decline the longer you wait,” says Shank, “so if you haven't made plans yet, you can be rewarded for that with a better deal.” Same-day rates on HotelTonight are, on average, 10 percent less than if you book the day before, according to Shank.

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Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They're typically made on a hotel's website or other direct booking channels, like email, the sales team, social media, or through messaging tools like WhatsApp or Messenger.

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