On British Airways in 2026, seat selection is generally not free at the time of booking unless you are traveling in First Class or have high-tier "Executive Club" status (Silver or Gold). For most passengers in World Traveller (Economy) or Club World (Business), you must pay a fee to reserve a specific seat in advance. However, there are several "free" windows: all passengers (except those on "Basic" hand-baggage-only fares) can choose their seats for free 24 hours before departure when online check-in opens. If you have Bronze status, you can choose your seat for free starting 7 days before departure. For families, British Airways has a policy to ensure children under 12 are seated with an adult at no extra cost, but the specific seats are often assigned by the airline a few days before the flight rather than chosen by the parents. If you are on a "Basic" fare, the system will automatically allocate you a seat, and you must pay a fee if you wish to change it at any point. This "pay-to-play" model is a core part of their revenue strategy, so travelers seeking the best "extra legroom" seats should expect to pay upwards of £50 or more.
The answer depends on your fare type, route, and when you choose your seat.
Here’s a breakdown of British Airways’ seat selection policy: