In 2026, while Thailand is a very welcoming country, public displays of affection like hugging or kissing are generally discouraged in traditional Thai culture. Historically, Thais are modest and value "personal space," especially when meeting someone for the first time or interacting with elders and monks. The traditional and most respectful way to greet someone is the "Wai"—placing your palms together in a prayer-like gesture and bowing slightly. While hugging between close friends or within family circles is becoming more common in modern urban centers like Bangkok, a tourist initiating a hug with a local stranger or a new acquaintance can be seen as intrusive or "over-familiar." It is also important to remember that the head is considered sacred and the feet are considered "dirty," so you should never touch a Thai person’s head during a greeting. For 2026 travelers, the "pro" etiquette move is to follow the local lead: a warm smile and a polite "Wai" will go much further in showing respect than a Western-style hug, which may inadvertently cause embarrassment or discomfort for your Thai hosts.