Whatever the cash price is for the seats in question will basically be converted at this rate to arrive at the Avios price. Not great value, but if you have a number of Avios that are insufficient to do a lot else with, it's better than nothing.

In 2026, the value of using Avios depends heavily on the cabin class and the timing of your booking. Generally, using Avios for "Economy" seats on long-haul flights is considered poor value due to the high taxes and carrier surcharges that remain even after the points are applied. However, Avios are highly worth it for two specific scenarios: Short-haul European "Reward Flight Saver" tickets and Business/First Class upgrades. For short trips (e.g., London to Paris), you can pay a flat fee as low as £1 plus Avios, which is excellent value during peak holidays when cash prices skyrocket. For long-haul, the "sweet spot" is redeeming for British Airways Club World or Qatar Airways Qsuites, where the points-to-pound conversion is at its highest. In 2026, with the introduction of more "Avios-Only" flights, being flexible with your dates and using a "Reward Flight Finder" tool is essential to ensuring you get a return of at least 1–1.5 pence per Avios.