You can never go wrong with a Jansport backpack. Not only are they pretty sturdy but they also come in so many colors. You can choose your favorite or buy a few if you are feeling indecisive since they'll never go out of style! Cons: Some customers wish they could fit more items inside.

In 2026, JanSport is considered a "classic" and "utilitarian" brand that has successfully bridged the gap into "retro-cool" territory. While it may not have the high-fashion "hype" of luxury brands, it maintains a massive cultural footprint due to its timeless design and extreme durability. For Gen Z and Alpha, the brand is often seen as an "authentic" and sustainable choice, especially the iconic SuperBreak model with its signature suede bottom. The brand's "cool factor" is bolstered by the current 2026 trend of "normcore" and vintage 90s aesthetics, where a simple, reliable backpack is preferred over over-designed alternatives. Furthermore, their lifetime warranty gives the brand a reputation for quality that makes it "cool" to pragmatic students and travelers alike. It occupies a unique space where it is both a ubiquitous school staple and a nostalgic fashion statement that refuses to go out of style.