Is Marriott a business format franchise?

Corporate Structure and Business. We are a worldwide operator, franchisor, and licensor of hotels and timeshare properties under numerous brand names at different price and service points. Consistent with our focus on management, franchising, and licensing, we own very few of our lodging properties.



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Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging including hotel, residential and timeshare properties. It is headquartered in Bethesda, Maryland. The company was founded by J. Willard Marriott (1900–1985) and his wife Alice Marriott (1907–2000).

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Founded almost 100 years ago, today Marriott International is the world's largest and most global lodging company. When you work with Marriott, you have the world's leading travel company behind you, every step of the way.

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Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world.

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A hotel franchise is a fee-based agreement between a business owner, the franchisee, and a brand owner, the franchisor. The business owner – the property owner or tenant – can use the franchisor's brand name, intellectual property, reservation system and operational support tools in exchange for paying a franchise fee.

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Franchise Model: Empowering Independent Hotel Owners. Marriott Hotels, one of the largest hotel chains in the world, operates on a franchise model. This means that while Marriott does own some of its hotels, the majority of its properties are privately owned and operated by independent hotel owners.

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Marriott International became a publicly traded company in 1953. Historical information on Marriott stock as well as dividend and spin-off information can be found here.

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1993. In 1993, Marriott Corporation splits its stock and forms two separate companies: Host Marriott Corporation and Marriott International, Inc.

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Our Brands
  • The Ritz-Carlton.
  • The Luxury Collection.
  • W Hotels.
  • JW Marriott.
  • Sheraton.
  • Marriott Vacation Club.
  • Delta Hotels.
  • Westin.


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Marriott began shifting the company's business model in the late 1970s from hotel ownership to property management and franchising.

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For more than 40 years, franchising has been the most popular method for obtaining a hotel affiliation without giving up ownership or operational control. In the United States, more than 70% of all hotels are chain affiliated and less than 30% are independent.

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Marriott International has a complex organizational structure that is designed to balance the need for global uniformity with the need for local responsiveness. The company's top-level executives are organized into four geographic regions: Americas, EMEA, APAC, and Greater China.

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