Is Marriott Marquis a luxury brand?

The JW Marriott is the luxury brand of the Marriott portfolio, offering upscale accommodations and amenities. The JW Marriott Marquis is one of the top luxury brands of the JW Marriott collection, offering high-end services and amenities as well as aesthetically pleasing decor.



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Marriott International is known as an innovative leader in luxury hospitality. Each of our globally recognized luxury brands offer owners long term value through category leadership, engagement with loyal and coveted consumers, and dedicated luxury expertise to support operations.

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Marriott is the largest branded hotel in the world with more than 1.5 million rooms, making it 35% bigger than its closest U.S. competitor, Hilton.

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The Marriott Marquis is the top of the line brand and offers ultra luxury accommodations and services. The JW Marriott is the luxury brand of the Marriott portfolio, offering upscale accommodations and amenities.

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Boutique hotels are small-capacity hotels that provide more personalized service than typical hotels. They typically have fewer than a hundred rooms, and are considered more trendy and intimate, often due to their location in urban areas.

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Our Brands
  • The Ritz-Carlton.
  • The Luxury Collection.
  • W Hotels.
  • JW Marriott.
  • Sheraton.
  • Marriott Vacation Club.
  • Delta Hotels.
  • Westin.


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All “Marriott” hotels are top-of-the-line, full-service business-class hotels. “JW Marriott” is a step above that, geared toward the luxury market. It was originally introduced as Marriott's answer to other luxury hotel brands like Ritz-Carlton and Saint Regis.

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Brand Profile: JW Marriott is part of Marriott International's luxury portfolio and consists of award-winning properties and beautiful resort locations around the world.

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Additionally, while Marriott's higher luxury mix (with luxury accounting for 9% of Marriott's rooms vs. only 2% of Hilton's) has historically disadvantaged its net unit growth, the significant increase in interest from developers for luxury hotels post-Covid is now likely a benefit for Marriott.

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Generally speaking, Marriott tends to be slightly more expensive than Hilton, but there can be exceptions depending on the specific hotel. For example, if you're looking for a luxury suite at a high-end resort in an exclusive area then Marriott may cost more than Hilton.

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Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.

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Marriott International's portfolio of more than 8,000 hotels includes an extensive roster of full-service restaurants, which collectively have earned more than 40 Michelin stars.

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