Hyatt acquired 100 percent of the asset-light Mr & Mrs Smith platform for an enterprise value of £53.0 million in cash consideration. The purchase price represents an attractive acquisition multiple in the high-single digits on projected stabilized earnings.

Yes, as of 2026, Mr & Mrs Smith is fully integrated into the Hyatt ecosystem following Hyatt's $840 million acquisition of the platform in 2023. This partnership allows World of Hyatt members to earn and redeem points at hundreds of participating boutique and luxury hotels within the Mr & Mrs Smith collection that were previously unavailable through Hyatt. However, it is important to note that not every single hotel listed on the Mr & Mrs Smith website is a participant; only those bookable directly through Hyatt’s official channels (the app or website) qualify for loyalty benefits. In 2026, this integration has effectively doubled Hyatt’s luxury footprint, especially in Europe and Asia. Members receive one Tier-Qualifying Night for every eligible night stayed, and top-tier Globalists often receive "Smith Extras," which are unique perks like a bottle of local wine or a spa credit, replacing the standard Hyatt breakfast benefit at these independent boutique properties.