Is Radisson different from Radisson Blu?

The Radisson Blu brand first came into being in 2009 when Radisson SAS rebranded and changed its name to Radisson Blu. The name 'Blu' was chosen as part of a research project to find a new visual identity as the company looked to replace the familiar SAS blue box.



Yes, Radisson and Radisson Blu are distinct tiers within the Radisson Hotel Group, though they share the same DNA. In 2026, Radisson Blu is the "upper-upscale" flagship brand, typically located in major city centers, key airport gateways, and luxury leisure destinations. It is known for its high-value "designer" aesthetic and premium amenities. Radisson (often called "Radisson Green" or simply Radisson) is the "upscale" core brand, offering a more standardized, business-friendly experience at a slightly lower price point. While both offer a premier "Yes I Can!" service philosophy, Radisson Blu hotels are often found in more iconic or historic buildings with superior dining and wellness facilities. For the 2026 traveler, choosing Blu means you are opting for a "full-service" luxury experience, whereas a standard Radisson stay provides a high-quality, reliable, and comfortable home base that is more focused on efficiency and functional modern design for the global traveler.

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Become a Radisson Rewards member and enjoy benefits from the very first day and get immediate 10% discount with our Member Only Rate. Unlock a world of exclusive benefits, earn easily on every stay and redeem your points to get additional discounts and free award nights.

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Marriott is the largest branded hotel in the world with more than 1.5 million rooms, making it 35% bigger than its closest U.S. competitor, Hilton.

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Travel Simply The Radisson brands, including Park Plaza, Country Inn & Suites, and Park Inn by Radisson, are owned in the Americas regions by Choice Hotels. Outside of the Americas, the brands are owned by Radisson Hotel Group, an unaffiliated company headquartered in Belgium.

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