Is Sheraton part of Hilton or Marriott?

As the most global brand within Marriott Bonvoy's portfolio of extraordinary hotel brands sitting at the center of hundreds of communities around the world, Sheraton has a rich heritage in creating a sense of belonging for guests, wherever they are in the world.



Sheraton Hotels and Resorts is a prominent brand within the Marriott International portfolio. It has been part of Marriott since 2016, following Marriott's historic acquisition of Starwood Hotels & Resorts Worldwide. This merger brought Sheraton alongside other famous brands like Westin, W Hotels, and St. Regis under the Marriott Bonvoy loyalty program. Sheraton is currently one of Marriott's most global brands, operating hundreds of properties across more than 70 countries. In 2026, Marriott continues to position Sheraton as its "world's gathering place," focusing on a refreshed design aesthetic that emphasizes community spaces and modern productivity tools for business travelers. Consequently, if you are looking to earn or redeem points at a Sheraton, you must use the Marriott Bonvoy app rather than Hilton Honors.

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Marriott Bonvoy is the Marriott hotel company's loyalty program, allowing you to earn and redeem points for stays at Bonvoy brands including The Ritz-Carlton, St. Regis, JW Marriott, Sheraton, Westin and Renaissance Hotels.

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Our Brands
  • The Ritz-Carlton.
  • The Luxury Collection.
  • W Hotels.
  • JW Marriott.
  • Sheraton.
  • Marriott Vacation Club.
  • Delta Hotels.
  • Westin.


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Additionally, while Marriott's higher luxury mix (with luxury accounting for 9% of Marriott's rooms vs. only 2% of Hilton's) has historically disadvantaged its net unit growth, the significant increase in interest from developers for luxury hotels post-Covid is now likely a benefit for Marriott.

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Generally speaking, Marriott tends to be slightly more expensive than Hilton, but there can be exceptions depending on the specific hotel. For example, if you're looking for a luxury suite at a high-end resort in an exclusive area then Marriott may cost more than Hilton.

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Marriott International is known as an innovative leader in luxury hospitality. Each of our globally recognized luxury brands offer owners long term value through category leadership, engagement with loyal and coveted consumers, and dedicated luxury expertise to support operations.

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The combined group now includes Starwood's St Regis, Sheraton and W Hotels brands alongside Marriott's signature Ritz Carlton and Moxy sites.

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How much are 25,000 Marriott Bonvoy points worth? At 0.7 cents per point, 25,000 Marriott Bonvoy points are worth $175. If you get a value of 0.9 cents per point, 25,000 Marriott Bonvoy points translate to $225.

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Sheraton, Westin, and W Hotels are all brands that are part of the Marriott International family of hotels. They are considered to be upper upscale to luxury brands, with Sheraton being on the upper upscale end and W Hotels being on the luxury end.

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Marriott acquired Sheraton when it purchased Starwood Hotels and Resorts in 2016. With 444 hotels in 72 countries, Sheraton is the third largest of Marriott's 30 brands by room count. It is the largest brand outside of the USA, also by room count. Sheraton was created 81 years ago.

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Hilton (brand value down 2% to US$11.7 billion) retains its title as the world's most valuable hotel brand, according to the latest report from leading brand valuation consultancy, Brand Finance.

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Marriott is the largest branded hotel in the world with more than 1.5 million rooms, making it 35% bigger than its closest U.S. competitor, Hilton.

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All “Marriott” hotels are top-of-the-line, full-service business-class hotels. “JW Marriott” is a step above that, geared toward the luxury market. It was originally introduced as Marriott's answer to other luxury hotel brands like Ritz-Carlton and Saint Regis.

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The best hotel in the world is Passalacqua, an 18th century villa on the edge of Italy's Lake Como. That's according to the 50 Best organization, which announced the results of “The World's 50 Best Hotels” in London on Tuesday.

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