Disney's Star Wars hotel, Galactic Starcruiser, failed and will be closing in September 2023, resulting in a $250 million hit on accelerated depreciation for Disney.
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What happened to the widely heralded attraction? Turns out the galaxy doesn't contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience, industry observers and experts say.
Disney Reveals Just How Much Money It Lost on Overpriced Star Wars Hotel. In its most recent quarterly report, Disney revealed an embarrassing $250 million loss on its overpriced Star Wars: Galactic Starcruiser hotel.
The biggest problem with Galactic Starcruiser from the start was its outrageous cost which was far too much for most guests. There were other issues, but the nearly $5,000 price tag for a stay is so prohibitive that nothing else really matters that much.
BAY LAKE, Fla. – Walt Disney World's Star Wars: Galactic Starcruiser is beginning its final voyage Thursday before closing permanently. Walt Disney World announced back in May that the immersive Star Wars hotel experience would be closing after nearly two years in operation.
High costs and high prices. No conversation about the Star Wars: Galactic Starcruiser would be complete without discussing the out-of-this-world price tag. The 3-day, 2-night experience costs anywhere from US$5,000 to US$20,000 (NZ$8000-32,000).
But the Starcruiser was also said to be immensely costly to operate, primarily because it employed a cast of about a dozen core actors who had to perform and interact with guests in full-day shifts. The Galactic Starcruiser features about a dozen core actors who interact with guests throughout the two-day experience.
Star Wars: Galactic Starcruiser will permanently close in Fall 2023, and with that, they will write off up to $300 million. This covers a new interview with Josh D'Amaro about the tax implications, plus more commentary about the decision, the timing of the closure, and more.
There is no age limit in place for Guests traveling aboard the Star Wars: Galactic Starcruiser, but like any Walt Disney World experience only you can decide for sure when it will be best to experience with your children.
FILE - Los Angeles Times columnist Todd Martens sits in one of the bunk beds inside a room in the Disney World Galactic Starcruiser on March 1, 2022. Less than a year after opening to great fanfare, Disney World's $5,000-a-stay Star Wars hotel is slashing rates in an attempt to increase bookings.
It depends. Not everyone in your travel party has to be a mega Star Wars fan but the ability to suspend reality and fall headfirst into the story is crucial—and if you're already adding up all the trips you can take for the cost of one two-night experience, this may not be the thing for you.
More On: disneyBilled as an immersive experience where guests can interact with characters from the “Star Wars” franchise, the 100-room hotel requires guests to book a minimum of two nights, priced at about $5,000 per couple and closer to $6,000 for a family of four. The cost of a “tricked out” suite jumps to $20,000.
Passengers are able to leave the Galactic Starcruiser at any point throughout their stay. Just let a Crew Member know that you need to leave and they will escort you onto a Launch Pod back to planet Earth.