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Is tourism dropping in Florida?

TALLAHASSEE - The number of people traveling to Florida during the second quarter of 2023 decreased compared to a year earlier, according to estimates released Wednesday by the state's tourism-marketing agency.



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Florida topped the rankings among the US states most visited by foreigners in 2021. Data on visits by foreigners in 2021 were released by the National Travel and Tourism Office of the United States International Trade Administration (NTTO). The city of Miami was the most visited, followed by New York and Orlando.

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In the second quarter of 2023, the State of Florida saw a little more than 33 million visitors. It's keeping us on pace to beat out our record from last year, but we have 1.2% fewer tourists compared to what we saw during the same time last year.

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Tourism continues to boom for the Sunshine State, as conference data shows that Florida had 133.7 million visitors in FY22. Around 142.4 million visitors are expected in FY23, with tourism projected to break previous pre-pandemic records by at least 11%.

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“Visitors can enjoy beaches, theme parks, cultural and historical attractions, sports and festivals, outdoor activities, wildlife and nature, entertainment, and winter escapes for the snowbirds.”

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1. Alaska. We had to do a double-take when we saw Alaska was the least-visited state in the country. With its wild-and-rugged mountain ranges, deep forests, rich wildlife and blue glaciers, we ignorantly assumed Alaska would be much higher on the list.

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What countries do international travelers to Florida come from? The top origin countries to Florida in 2022 were Canada (2.8 million), the United Kingdom (1.1 million), Brazil (709k), Colombia (560k), and Mexico (443k).

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The most dangerous cities in Florida are Lake City, Riviera Beach, and Cocoa. If you're moving to the sunshine state, you'll want to avoid these areas as well as the other worst cities in Florida for violent crime.

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According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors.

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