Is tourism the largest export in the world?

This accounts for 29% of global service exports and 7% of overall exports of goods and services. These figures consolidate international tourism among the top five economic sectors in the world, behind chemical manufacturing and the fuel industry but ahead of the food and automotive industries.



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According to IBISWorld experts' analysis, the global tourism industry is ranked 5th on the list of the 10 global biggest industries by revenue. However, if we rank the industry's size by employment, the travel industry comes in as the first one.

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Tourism is trade; tourism is export. It grows a country's national output and increases foreign currency earnings; it is subject to the rigours of the international market place. Like other trade sectors, tourism must be cultivated to be competitive.

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Tourism is one of the world's largest industries, contributing trillions of dollars to the global economy and supporting the livelihoods of an estimated one in ten people worldwide.

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When compared with other sectors, travel and tourism also ranks among the fastest growing. With a GDP growth rate of 3.5% in 2019, travel and tourism trailed only behind information and communication and financial services.

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Tourism is trade; tourism is export. It grows a country's national output and increases foreign currency earnings; it is subject to the rigours of the international market place.

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The U.S. travel and tourism industry generated $1.9 trillion in economic output; supporting 9.5 million American jobs and accounted for 2.9% of U.S. GDP.

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Top 5 U.S. Exports
  • Gasoline and Other Fuels.
  • Crude Petroleum.
  • Liquified Natural Gas (LNG) and Other Natural Gases.
  • Civilian Aircraft Parts.
  • Passenger Vehicles.


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France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.

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Where does the Global Tourism industry rank in terms of market size in 2023? The Global Tourism industry is the 1st ranked Additional Global Reports industry by market size and the 9th largest.

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Despite the sharp increase, the market size of tourism worldwide remained below pre-pandemic levels, totaling around two trillion U.S. dollars in 2022. As forecast, this figure is expected to rise to nearly 2.29 trillion U.S. dollars in 2023, surpassing the peak reported in 2019.

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But there are larger economies heavily reliant on international tourism. For instance, in Croatia average net international tourism revenues from 2015-2019 exceeded 15 percent of GDP, 8 percent in the Dominican Republic and Thailand, 7 percent in Greece, and 5 percent in Portugal.

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Of the 136 top economies in the world, Ukraine is the one least reliant on tourism, with just 1.4% of its gross domestic product coming from visitors. Russia is close behind, with just 1.5% of its GDP coming from tourism.

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Tourism accounts for almost 10% of global GDP, generates more than US$ 1.5 trillion in trade income or 30% of the world's services exports and provides one in eleven jobs worldwide. As a major source of foreign exchange and investment, tourism creates much needed employment and business opportunities.

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1. Affluence — The middle class is growing in many countries — notably India and China — meaning that more people have money to travel.

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Tourism has grown massively as an industry over the past century for a variety of reasons: Advances in travel technology - There are a wider range of ways to travel as a tourist and these methods are widely available. You can be a tourist using a car, a boat and most importantly an airplane.

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