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Is travel agency dying?

It's been devastating to an industry entrenched in tradition and stale relationships. And yet, though “the death of travel agents” has been touted since Expedia debuted, they still exist, though greatly diminished in number (the number of freelance travel agents went from 124,030 in 2000 to 66,670 in 2019).



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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Many travel professionals have adapted to this new environment by working for independent contractor companies or choosing to join host agencies. So it seems in one form or another, travel agents will survive! It's likely they will continue to evolve and serve an ever-changing world of travel.

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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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Then along came online booking sites like Travelocity and Expedia. These and other web platforms gave consumers the ability to plan and purchase their own trips. Losing clients to online providers and reduced commissions hurt brick-and-mortar agencies, leading many to downsize or leave the industry altogether.

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Find a Credit Card Processor But travel agencies also typically fall under “high risk.” One reason for that is the higher-than-average chargeback rates that can come from bookings for a future trip that a client later wants to cancel. Not to worry.

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How much money do travel agents make? This comes down to certain factors such as the type of clients, level of expertise and the ability to offer specialized services. According to Indeed, the average salary of a travel agent in the US is $49,608 but there are many making up to six-figure incomes.

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  • Low average salaries. One of the biggest drawbacks of the field is the pay travel agents receive. ...
  • It can be a demanding job. Travel agents with clients traveling worldwide often have to be on call pretty much 24/7 due to the vast time differences. ...
  • Online booking/job security.


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Travel agent demographics research summary. There are over 29,992 travel agents currently employed in the United States. 78.1% of all travel agents are women, while 21.9% are men. The average travel agent age is 50 years old.

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If you're looking to earn some money, being a travel agent can be a good way to do so. Note that travel agents operate in a customer-facing role, so you'll also need to be able to build client relationships and be comfortable with sales.

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Travel agents earn commissions from travel vendors that we book for our clients. This is the entire portion of our revenue. We make a small percentage from some airlines, but most of our revenue comes from commission paid to us by tour operators, cruises and hotels.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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Although travel agents do not travel for free as part of their job, they can still enjoy personal travel benefits that come with their industry connections. These benefits can include access to exclusive travel deals, preferred rates, and special amenities.

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In conclusion, while AI has transformed the travel industry, it is unlikely to replace travel agents completely. Rather, AI and travel agents will work together to provide the best possible experience for travellers.

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Does not follow up: A bad agent promises trip options and rates, but fails to deliver in a timely manner to the client, who then moves on to another agent. A bad agent also fails to follow up with the client after a trip that has been booked to see how it went.

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If you're traveling internationally — especially to a country you've never visited — a travel agent can be a useful resource in helping you plan your trip. They can manage all of your booking needs, which can be easier than juggling a long itinerary that includes flights, hotels and excursions on your own.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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For simple trips, booking a flight and hotel yourself is manageable. For longer, more complicated trips, enlisting the help of a travel agent can help you make the most of your time. Getting creative with scheduling and transportation methods is one advantage of travel agents.

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