A peer-to-peer (P2P) or consumer-to-consumer (C2C) marketplace is one where any buyer can also be a seller. A well known example of a P2P or C2C services marketplace is Uber.
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Ride-sharing is a good example of a C2C marketplace. A driver will provide a seat in his car, while passengers will find a ride to their destination in exchange for the cost of fuel. Blablacar, Airbnb or Uber are examples of C2C marketplaces.
Uber and Lyft are both ride-hailing apps, and both offer innovative alternatives to taxis and long-established private transportation services. Both give passengers a convenient and innovative way to request and pay for rides through their smartphones.
The majority of Uber users fall in the 16-34 age range. But 35% of riders are over the age of 35. People in all income brackets use this service. But only a small percentage of Uber users come from rural areas.