Zermatt has a reputation for being one of the most expensive ski areas in Europe. It is certainly true that at CHF 79, which is around ? 71 (as of February 2016), the ski area is certainly considerably more expensive than a day ticket to the large ski areas in Austria.

Zermatt is widely considered one of the most expensive ski destinations in the world, reflecting its status as an elite, high-altitude Swiss resort. In 2026, a standard adult day pass for the "Zermatt-Cervinia" international ski area can cost upwards of 100 to 115 CHF (approx. $110–$125 USD). The costs extend beyond the lift pass; as a car-free village, you must pay for parking in nearby Täsch and then pay for the shuttle train. Accommodation is premium, with even modest hotels often exceeding 300 CHF per night during peak weeks like Christmas or February half-term. Dining on the mountain is also famously pricey, with a standard lunch consisting of a burger and a drink often reaching 40–50 CHF. However, the expense is justified for many by the "guaranteed" snow (thanks to the glacier), the massive 360km of pistes, and the unparalleled views of the Matterhorn. To save money, savvy skiers often stay on the Italian side in Cervinia, which shares the same ski area but offers significantly lower prices for food and lodging, while still providing access to Zermatt's legendary terrain via the Matterhorn Alpine Crossing.