US rider demographics In order for your app to be successful, you need to understand who you're targeting. Let's take a closer look at the demographics of Uber users in the US. Unlike the drivers, male and female users are nearly an even split for riders. The majority of Uber users fall in the 16-34 age range.

As of 2026, the age range that uses Uber and other rideshare platforms the most is 18 to 44 years old. This demographic, primarily consisting of Millennials and Gen Z, accounts for more than 60% of Uber's total user base. Within this group, users aged 25 to 34 are the single most active segment. These individuals are typically tech-savvy, urban-dwelling professionals who prioritize convenience and are less likely to own a personal vehicle compared to older generations. They often use the app for commuting, social outings, and airport transfers. While usage drops off among those over 55, Uber has seen growth in the 65+ demographic through features like "Uber Health" and partnerships with senior living communities. Additionally, the Uber Eats delivery service has a slightly broader appeal, attracting a significant number of users in the 25 to 54 age range. Geographically, usage is most concentrated in dense metropolitan areas where car ownership is expensive due to high insurance, fuel, and parking costs, making on-demand mobility a more economical and flexible choice for the modern working professional.