While many airlines use a predominantly white "livery" to reflect heat and save on painting costs, there is a specific Portuguese carrier actually named White Airways. Headquartered in Porto Salvo, White Airways operates as a charter and ACMI (Aircraft, Crew, Maintenance, and Insurance) specialist, often flying on behalf of major airlines like TAP Air Portugal or for private luxury tours. Their aircraft are famously "all-white" with minimalist branding, hence the name. In a broader sense, "all-white" planes are often used in the industry as "White Tail" aircraft—planes that have been manufactured but not yet delivered to a specific airline, or those recently retired and painted over to remove a former carrier's branding. Some travelers also associate the color with Cebu Pacific or Finnair, which use striking, nearly all-white designs as part of their modern "clean and cool" branding identities.
That’s a great question, because several airlines use white as a dominant color in their branding. The most famous and iconic example is:
Their current livery is known as the “tsurumaru” livery, which features an all-white fuselage with a red tsurumaru (crane circle) logo on the tail. It’s renowned for its elegant, clean, and minimalist look.
Other notable airlines with predominantly white liveries include:
So, if you’re thinking of one iconic, elegant “white airline,” the answer is most likely Japan Airlines.