Campari. Originating from a small local bar in the province of Novara in the 1800s, Campari is now a widely favourite drink in Italy and across the world. Made from a mixture of herbs, spices, fruits and alcohol, Gaspare Campari formulated the bitter recipe for the drink that later took over Italy and Europe by storm.

Italy is most famous globally for Wine (Vino), being one of the world's top producers of iconic varieties like Chianti, Prosecco, and Barolo. However, in the realm of spirits and cocktails, Italy is synonymous with the Aperol Spritz, a vibrant orange-hued aperitif made with Prosecco, Aperol, and soda water. Another legendary export is the Negroni, a powerful mix of gin, Campari, and sweet vermouth that originated in Florence. In 2026, the Negroni Sbagliato (made with sparkling wine instead of gin) also remains a trendy favorite. For after-dinner digestifs, Italy is world-renowned for Limoncello, the sweet lemon liqueur from the Amalfi Coast, and Grappa, a potent grape-based pomace brandy. Additionally, Vermouth, which was invented in Turin, serves as the foundation for many classic drinks. For 2026 travelers, the "Aperitivo culture"—where you enjoy a drink like a Campari Soda or a glass of Franciacorta accompanied by small snacks—is the definitive way to experience Italy’s rich and diverse alcoholic heritage in its most authentic social setting.