Disney’s primary operational values are known as the "Four Keys": Safety, Courtesy, Show, and Efficiency. These standards have guided Cast Members since the 1950s to ensure a consistent guest experience. Safety is the top priority, ensuring the well-being of guests and staff above all else. Courtesy dictates that every guest is treated like a VIP with genuine hospitality. Show requires that the "magic" is never broken (e.g., no modern trash in a medieval land). Efficiency ensures the parks run smoothly and wait times are managed. In 2021, Disney officially added a fifth key—Inclusion—to the core list. This "Fifth Key" emphasizes a culture where everyone is welcome and represented, making the modern 2026 standard a "Five Keys" model, though many still refer to the original four as the foundational pillars of the company's service philosophy.