Disney utilizes a highly specific palette of "trademark" colors for branding and theme park design. The most famous "functional" colors are "Go Away Green" and "Blending Blue," which are custom-mixed shades designed to be so unnoticeable that the human eye ignores them; they are used to paint trash cans, utility boxes, and construction fences to keep them "hidden" in plain sight. For branding, the iconic "Disney Blue" used in the Walt Disney Pictures intro is roughly equivalent to Hex #113CCF, often paired with a soft sky blue (#BFF5FD). Other notable colors include "Royal Purple Pigment" (specifically associated with Figment the dragon) and the various "shimmer" colors released for anniversaries, such as the 2023 "Platinum" and 2021 "EARidescent" palettes. These colors aren't just aesthetic; they are "environmental cues" used by Imagineers to guide guest emotions and focus within the parks.