What are the 3S in tourism?

3S (sun, sea and sand) attribute plays an important role as a determining factor in tourists motivation to visit a destination. 3S tourism is a leading attribute for island destinations.



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Forms of tourism: There are three basic forms of tourism: domestic tourism, inbound tourism, and outbound tourism. These can be combined in various ways to derive the following additional forms of tourism: internal tourism, national tourism and international tourism.

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(2009) state that there are only three core elements in a successful destination which achievement in attracting tourists will rely on upon the quality of those crucial advantages that they offer them: attractions, amenities and accessibility.

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Just like sustainable development, sustainable tourism is based on 3 main principles: environmental sustainability, social sustainability and economic sustainability.

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The ILO's definition of sustainable tourism is, that it is “composed of three pillars: social justice, economic development, and environmental integrity.

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Based on the explanation in the background, the five key pillars of sustainable tourism development are tourism attraction, accessibility, amenity, ancillary, and community involvement.

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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities. a) Attraction: Tourism activity starts with the attractions. At a place or destination there has to be some attraction only then people or tourists will visit that area.

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There are three main reasons for travel. These are: o Leisure tourism o Visiting friends and relatives o Business tourism Most tourist trips can be placed into one of these groups.

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The tourism components 4As (Accommodation, Access, Amenities and Attractions) are the ones that tourism managers should consider in the development of the destination and ensure that all components are best suited with the quality and requirements of visitors (Haneef, 2017).

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There are 7 major components of Tourism Marketing: 7A's which are: Attraction, Accommodation, Accessibility, Amenities, Activities, Affinity, Actors, and Acts.

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The 12 aims of sustainability in tourism have been defined by the UNWTO as: economic viability, local prosperity, employment quality, social equity, visitor fulfillment, local control, community wellbeing, cultural richness, physical integrity, biological diversity, resource efficiency, and environmental purity.

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There are eight sectors of Tourism:
  • Accommodation.
  • Food & Beverage.
  • Adventure Tourism & Recreation.
  • Transportation.
  • Attractions & Retail.
  • Travel Trade.
  • Events & Conferences.
  • Tourism Services.


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All tourism shares some important characteristics:
  • Intangibility: you can't hold tourism.
  • Perishability: an unsold plane seat is a lost opportunity to make money.
  • Seasonality: customers may be more or less likely to go somewhere with changing seasons.


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The 8 Elements of Travel
  • Planning. The first step to any good trip is proper planning. ...
  • Packing. Once you've got your travel plans sorted out, it's time to start packing. ...
  • Transportation. ...
  • Lodging. ...
  • Sightseeing. ...
  • Food. ...
  • Shopping. ...
  • Safety.


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Sustainable tourism development is creating and maintaining a functional tourism industry in a particular location while ensuring that the industry is as sustainable as possible. This means it should preserve natural wildlife, avoid harming local culture, and provide social and economic benefits for local residents.

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It's a tourist who aims to “blend in” amongst locals as best as possible. Our decisions and actions should aim to protect the natural environment, preserve local cultural heritage, seek out meaningful connections with locals, and positively contribute to local economies.

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Tourism forms identified by the literature as being “sustainable” are numerous: ecological tourism (ecotourism), green tourism, soft, rural tourism and agrotourism, community tourism, solidarity and responsible tourism, all these opposing to the traditional, mass tourism.

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Sustainable development can be applied to corporate policy in the business world as it encompasses three key areas: economic, environmental and social. Sustainable development requires that a company must contribute to economic growth, social progress and promote environmental sustainability.

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In this book, a “visiting friends and relatives (VFR) traveler” is defined as a person who currently resides in a higher-income country who returns to their former home (in a lower-income country) for the purpose of visiting friends and/or relatives.

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OVERVIEW. Sustainable tourism is tourism that minimizes the costs and maximizes the benefits of tourism for natural environments and local communities, and can be carried out indefinitely without harming the resources on which it depends.

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  • Travel and Tourism. ...
  • Domestic Tourism – Taking Holidays and Trips in your own country. ...
  • Inbound Tourism – Visitors from overseas coming into the country. ...
  • Outbound Tourism –Travelling to a different country for a visit or a. ...
  • Different Types of Travel. ...
  • Leisure Travel - includes travel for holidays, cultural events, recreation.


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