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What are the 4 core values of Disney?

Every Disney Parks cast member is familiar with our longstanding tradition of The Four Keys – Safety, Courtesy, Show and Efficiency – which have guided our approach to guest service for more than 65 years.



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To support this decision-making process, adventure guides are trained on Disney's Four Keys Basics, in priority order: Safety, Courtesy, Show and Efficiency.

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The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests. The Five Keys are also the most valued standard for Oriental Land Co., Ltd.

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To support this decision-making process, adventure guides are trained on Disney's Four Keys Basics, in priority order: Safety, Courtesy, Show and Efficiency.

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PUBLISHED: September 11, 2023 at 3:32 p.m. | UPDATED: September 12, 2023 at 9:56 a.m. The on-again and off-again sale of Disneyland annual passes is once again on hold following a $9.5 million settlement in a class action lawsuit over “deceptive” Magic Key blockout dates.

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According to Disney Careers, their company values are optimism, innovation, decency, quality, community, and storytelling.

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The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

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The four Magic Key tiers revealed today and their pricing is as follows:
  • Inspire $1599 (new)
  • Believe $1099 (was $949)
  • Enchant $699 (was $649)
  • Imagine $449 (was $399)


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The Inspire Key blockout calendar can be seen here. The blockouts for 2023 are 14 days around Christmas. The Disneyland Inspire Key annual pass costs $1,599 for adults and children.

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