The "4 Keys" are the foundational service standards that guide every Disney Cast Member in their daily interactions with guests, originally established to ensure a consistent and high-quality experience. The four traditional keys are Safety, Courtesy, Show, and Efficiency, always prioritized in that specific order. Safety is the paramount key, ensuring the well-being of both guests and staff above all else. Courtesy reminds employees to treat every guest as a "VIP" with a friendly and helpful attitude. Show focuses on maintaining the "Disney Magic" by staying in character and keeping the environment pristine and immersive. Efficiency ensures that operations run smoothly and wait times are managed effectively. In 2020, Disney officially added a Fifth Key: Inclusion, which emphasizes the company's commitment to diversity and ensuring that all guests and employees feel welcome and represented. Together, these five standards serve as the "North Star" for Disney's world-renowned reputation for guest service and operational excellence.