What are the 4 steps for cultural heritage tourism?
Developing cultural heritage tourism is an incremental process, and communities will repeat the four steps (Assess, Plan, Prepare, and Market) described in this section at each stage of development.
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The book examines the concept of cultural tourism and its definition and takes cultural tourism to involve four elements: tourism, use of cultural heritage assets, consumption of experiences and products and the tourist. Cultural tourism is examined from the perspectives of culture heritage and tourism management.
Cultural tourism activitiesHaving a tour around a village or town. Learning about local employment, for example through a tour of a tea plantation or factory. Undertaking volunteer work in the local community. Taking a course such as cooking, art, embroidery etc.
The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.
The table shows that there are four main motives which arise whatever the travel experience; Novelty Seeking, Escapism/Relaxation, Relationships and Self Development.