The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests.
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The tip of the Imagination Key has a metallic silver castle on its end and has an abundance of gold flower like gems sprinkled all over it. The Disney Store Opening Vine collectable key is one of the rarest keys around.
At Disney, we believe our dedication to kids and families must extend beyond their entertainment to the world in which they live. We aim to inspire people to think creatively, live healthier, conserve nature and strengthen our communities.
The Magic Key program provides reservation-based admission to one or both Disneyland Resort theme parks where you'll make memories visit after visit. Magic Key passes feature a variety of admission opportunities, pricing options, experiences, and savings on food, beverages and merchandise.
Disneyland Magic Key TiersThere are 4 tiers to the Magic Key program. The bottom tiers have more blocked-out dates and lesser value perks, but they also offer a more affordable entry price. The upper-level keys add things like parking and Photopass, and offer far fewer block-out dates, but at a much higher price.
Or request a free Key to the Magic to unlock the enchantment of Disney Vacation Club. Your Key opens the door to special videos on your smartphone that feature several of our Resorts and the unique vacation experiences available to Members.
The pause in sales of new Disneyland annual passes coincides with the Anaheim theme park's settlement of a Magic Key class action lawsuit. Pausing new Magic Key sales was a business decision made by Disney before the results of the lawsuit settlement were released, according to Disneyland officials.