What are the 5 Ps of tourism planning?

The five Ps (product, price, place, promotion and people) are the elements of the marketing mix.



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Our process for travel and tourism marketing strategy planning has 7 steps: Research & Discovery, Situational Analysis, Goals & Objectives, Audience & Strategy, Tactical Plan, Measurement and Action Plan.

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The four pillars include: Environmental Responsibility, Social Equity, Economic Health, and Cultural Vitality.

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The preservation and economic growth of regional communities and protected areas are fundamental tenets of sustainable tourism. Education, readiness, and knowledge. Improving the tourist's attitude toward the environment. Minimizing the damage through better awareness and consideration of the impact he creates.

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The tourism plan should deal with the five key components of tourism:
  • Attractions.
  • Businesses.
  • Infrastructure.
  • Human Resources.
  • Promotion.


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Read on to learn what makes up sustainable tourism.
  • Benefits Local Economic Development. ...
  • Ensures Tourism Development Benefits Both Community and Environment. ...
  • Meets Both Profitability and Viability. ...
  • Becomes Part of the Local Culture. ...
  • Reinvests in the Local Region.


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There are five main tourism sectors of the tourism industry. These sectors are transportation, accommodation, entertainment and attractions, food services, and trade associations and regulators.

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The 12 aims of sustainability in tourism have been defined by the UNWTO as: economic viability, local prosperity, employment quality, social equity, visitor fulfillment, local control, community wellbeing, cultural richness, physical integrity, biological diversity, resource efficiency, and environmental purity.

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